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Content marketing could be a strategic promoting approach targeted on making and distributing valuable, relevant, and consistent content to draw in and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
Content marketing’s purpose is to draw in and retain customers by systematically making and curating relevant and valuable content with the intention of adjusting or enhancing client behavior.
It's associate degree current method that's best integrated into your overall promoting strategy, and it focuses on owning media, not rental it.
Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.