How to do business with social media smm

How to do business with social media smm- SMM marketing in surat india . online facebook paid marketing, linkedin paid marketing in low cost- maker outsource


Social media marketing is a form of Internet marketing that operates social networking websites as a marketing tool.

It refers to the process of gaining website traffic or attention through social media sites.

The goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach

Social Media Course Syllabus

Session 1

Why care about Social Media?

  • Orientation to Digital Marketing and Social Media

  • Latest Stats and Trends about Social Media (Global & Indian)

  • Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

  • Orientation to Facebook Brand Pages

  • EndgeRank Algorithm: Why engagement is key to success on Facebook?

  • How to create Facebook Marketing Strategy?

  • Facebook Applications for Fan Growth and Engagement

  • How to create Brand Ambassadors on Facebook?

  • Leveraging Facebook Insights for Success

  • Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy

  • From Objectives to ROI

  • Competitive Research

  • Strategy Presentation by Participants

  • Exercise: Participants to create Facebook Marketing Strategy for their organizations

Live Facebook Community Building & Facebook Advertising

  • Types of Facebook Ads

  • Facebook Ads vs Google Adwords

  • Significance of CTR (Click Through Rate)

  • Optimizing Ad Copy & Targeting

  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English

  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership

  • Leveraging Lists, Hashtags & Trends

  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI

  • Exercise: Creating Twitter Marketing Strategy

Session 3

Leveraging LinkedIn for B2B Lead Generation & Personal Branding

  • LinkedIn in Plain English

  • Lead Generation through Individual Profiles

  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups

  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels

  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)

  • Open discussion on approach to leverage them

Session 4

Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media

  • Importance of Qualitative Feedback

  • Framework for ROI Measurement

  • Creating ROI Metrics Dashboard

  • Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy

  • How to choose relevant Social Media channels?

  • Creating multi-channel Social Media strategy

  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc